An Introduction to Artistic Positioning: Interview with Ina Ross

16 November 2023

Ina Ross, a cultural manager from Berlin and author of “How to Survive as an Artist,” shares her experiences conducting a workshop in Armenia. Ross sheds light on the prevailing romanticized perspective toward the artist’s profession, emphasizing the misconception that marketing and management might impede artistic freedom.

Ross advises emerging artists to discover a personal artistic language for greater market recognition. She urges artists to “visit” their own work with fresh eyes and provides a nuanced understanding of different art markets.

Full interview: Read on ICA Armenia →

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